With Twitter starting to put more emphasis on the profile page, cover photos have become larger and more important than ever. The new layout features pinned tweets, moves the bio section over to the left column, and requires a large, horizontal header image at least 1500 pixels wide. Here are a few tips on how to choose an awesome image that will help you make the most of that space.
The new cover image ratio (3:1) is very thin and horizontal — even more so than Facebook’s cover photo size. This unique rectangular shape rules out most vertical and many square images, but there are still plenty that will work.
Meanwhile, when the cover displays on mobile, 250 pixels will be cropped out on each side to make an image with a 2:1 ratio. Because of this, it’s important to choose one that fits in the long horizontal space, but will still look good without the far ends displayed. To really make the most of the space, choose an image with more action on the right side (within the center 1000 pixels), so that it will balance your profile photo, which is placed on the left. Choosing an image with focus on the side, rather than in the center, also ensures that your profile photo will not obscure your cover photo on mobile.
Although the new profile layout offers a lot more real estate and it might be tempting to include text on your newer, bigger cover photo, keep in mind that your Twitter bio still displays on top of the cover photo on mobile, so text on the cover will display poorly to the 76 percent of Twitter users who access the service on mobile devices. Patterns and landscape images usually display well at any size or ratio.
On the new Twitter layout, the bio is also less prominent, so it’s even more important that your cover photo grabs new visitors’ attention. Choose photos or illustrations that are striking and clear, with bright colors or bold contrast. The image should reflect the tone of your brand, whether you’re humorous, inspirational, tech-savvy, family-friendly, or adventurous.
Below are eight sample cover images that we tried out on the official @Shutterstock account, along with links to the original images, plus a lightbox with more photos that will help your Twitter profile stand out.