The Kinetic Facade of the MegaFon Pavilion

MegaFon will be introducing a building on February 7th, 2014 that will render attendees faces to be 26 m tall on the facade at Sochi 2014 Winter Olympics. The installation is designed by Asif Khan and developed by Swiss firm iart.

See video of the kinetic test. 

The design of a 2000 sq.m pavilion and landscape for MegaFon, one of the largest Russian telecoms companies and general partner of the Sochi Winter Olympics.

3D photo booths within the pavilion and across Russia in MegaFon retail stores will scan visitors’ portraits to be recreated by the pavilion. It’s facade is designed to function like a huge pin screen.

It is made up of over 10,000 actuators which transform the building’s skin into a three-dimensional portrait of each visitor’s face. The concept is to give everyone the opportunity to be the face of the Olympics.

The structure is sited at the entrance to the Olympic Park, and incorporates an exhibition hall, hospitality areas, a rooftop viewing deck, an amphitheatre and 2 broadcasting suites.

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